Allure Institute of Makeup Artistry
California’s premier beauty school. 1,000+ alumni. Modern campus. Flexible programs. Expert instructors. BPPE approved.
*Allure IMA is approved to operate by the bureau, and that approval to operate means compliance with state standards as set forth in the CEC and 5, CCR
Our Programs
Makeup Artistry
80 Hours
Professional Certification
Eyelash Extensions
Longest Program in CA
Advanced Certification
Microblading
50 Hours
PMU Certification
Microshading
50 Hours
PMU Certification
Esthetician
600 Hours
State License Eligible
Why Choose Allure?
Modern Facilities
State-of-the-art studios with professional lighting
Expert Instructors
Industry professionals with 10+ years experience
Small Class Sizes
Personalized attention with 8:1 student-teacher ratio
Business Training
Free business training, website, and business cards included
Professional Kits
Industry-standard tools and products included
Prime Locations
Convenient campuses in Santa Ana and South Gate
Student Success Stories
Hear from Our Students
Student Video Testimonials
Hear directly from our students about their journey, growth, and success at Allure IMA.
Meet the Team
Discover Your Path at Allure IMA
California's premier beauty college for artists ready to launch their careers. Choose your signature program:
- Makeup Artistry
- Eyelash Extensions
- Permanent Makeup
- Hair Styling & FX
- Airbrush Artistry

Frequently Asked Questions
How quickly can I start earning after graduation?
Most students begin earning within 2-4 weeks of graduation. Our job placement rate is 95% within 6 months.
Do you offer financial aid or payment plans?
Yes! We partner with Affirm and other financing options to make education affordable. We also offer flexible payment plans.
What makes Allure different from other beauty schools?
Our small class sizes, industry-expert instructors, modern facilities, and 95% job placement rate set us apart. We focus on real-world skills that get you hired.
Can I tour the campus before enrolling?
Absolutely! We encourage campus visits. You can schedule a tour by calling, texting, or using our online booking system.
Are your programs state-approved?
Yes, all our programs are approved by the California Bureau for Private Postsecondary Education (BPPE) and meet state licensing requirements.
Do you provide job placement assistance?
Yes! Our career services team helps with resume building, portfolio development, interview preparation, and connects you with hiring partners.
Ready to Start Your Beauty Career?
Join thousands of successful graduates who transformed their passion into a profitable career